It has been brought to our attention that the Trust, along with a number of other NHS organisations, has inadvertently been using a tracking tool on its website which can be used by Facebook’s parent company Meta, for its own business purposes.
A Meta Pixel was used as a performance metric for Alder Hey Facebook adverts and has been active since December. It measured the number of people who have landed on our website from our Facebook adverts. At no time did the Trust see or keep any personal information from any Facebook user who landed on our advert from those Facebook adverts.
Although our cookies page reflected the Meta Pixel, the Trust apologises that it has been active on our website without our privacy notice being updated to reflect it.
We have now removed the Meta Pixel from our website.
We would like to offer assurance that at no point has any personal information been shared.