Matalan, the leading fashion and home omnichannel retailer, announces its 2024 #TogetherForAlderHey campaign in collaboration with Alder Hey Children’s Charity, with 100% of profits from the range donated to the charity.
A collaboration that is a hit amongst families and customers, the exclusive Matalan x Alder Hey Children’s Charity collection is back for its 11th year. With a brand new design for 2024, the family pyjama range includes matching unisex nightwear for adults and children, as well as sleepsuits for babies – there’s even a jumper for the dog!
The new colourful design boasts positive quotes such as ‘Shine Bright’ and ‘Dream Big’ in addition to colourful stars, rainbows, spots and of course Alder Hey’s mascot ‘Oli the Elephant’ throughout the collection, they’re sure to be a hit with the whole family.
100% of all profits from the campaign will go to Alder Hey Children’s Charity, to support its nurse and Allied Health Professionals (AHPs) led research program. Research led by nurses and AHPs can improve the clinical outcomes, safety and quality of experience for patients, ensuring a healthier, happier and fairer future for children and young people.
Launching on Wednesday 9th October available in selected stores and online – customers must be quick to snap up the matching family pyjamas, which are a proven sell-out hit every year, and continue to support this amazing charity.
“I’m thrilled to be celebrating our wonderful partnership with Alder Hey Children’s Hospital for the 11th year. Alder Hey is an incredible place and I’m extremely proud that Matalan supports this fantastic charity. As always, I would like to thank everyone who gets involved with this year’s campaign and pyjama collection launch, including our customers and colleagues who help raise vital contributions. I can’t wait to see everyone in the new designs!”
Jo Whitfield, CEO of Matalan
“Eleven magical years as a partner with Matalan has created some unforgettable designs that our, children, families, staff and donors just love! This year is no exception and I know these pyjamas will fly off the shelves again this year. Supporting research is critical to improving heathcare for children across the whole of the UK and Matalan families always get behind our work in astounding numbers!”
Fiona Ashcroft, CEO of Alder Hey Children’s Charity