Fashion and homeware retailer Matalan is proud to announce the return of its much-anticipated family pyjama collaboration with Alder Hey Children’s Charity – with 100% of profits donated to the charity.
Launching on Wednesday 24th September, and now in its 12th incredible year, the limited-edition pyjamas are back for their autumn launch. A loved tradition across the UK, each year families come together in matching PJs to show their support for a cause that continues to touch hearts nationwide.
This year’s Alder Hey pyjama collection is made for the whole family, from adults and kids to babies and even the family dog. Made from 100% brushed cotton, the pyjamas feature a charming navy colourway with nighttime stars and moons, perfect for cosy evenings.
Affordably priced, adult pyjamas are £16, kids’ pyjamas £10, baby sleepsuits and dog outfits £6, with fluffy socks from just £2 to complete the look.
The 2025 collection celebrates comfort and style with a focus on super-soft brushed cotton, designed to feel gentle against the skin while looking effortlessly smart, with thoughtful details such as easy front button openings, making dressing simpler and more accessible while maintaining a stylish look. This year’s designs also feature sensory-friendly touches, including the removal of tags and back neck labels to help prevent irritation and create a calming, comfortable experience. Designed with families in mind, these pyjamas
bring together quality, practicality, and style like never before.
Every purchase makes a real difference, with 100% of all profits going directly to Alder Hey Children’s Charity, helping to support the amazing work of Alder Hey Children’s Hospital – one of the largest and busiest children’s hospitals in Europe. Together, we’ve helped fund vital initiatives, including the creation of Alder Hey’s pioneering Research and Innovation Centre. This year’s PJ campaign will directly support Alder Hey’s nurse and Allied Health Professionals (AHPs) research program. Research led by nurses and AHPs can
improve clinical outcomes, safety and quality of experience for patients, ensuring a healthier, happier and fairer future for children and young people.
This year’s campaign celebrates the strength and spirit of incredible young patients, Mia, Oscar, Lillie, and Riziah, who helped bring the PJs to life. They were joined not only by their mums, dads, and siblings, but also by Alder Hey staff who played vital roles in their journeys at the hospital.
Nine-year-old Riziah was born with a rare condition called Heterotaxy Syndrome, which causes internal organs to be abnormally arranged inside the body. In Riziah’s case, the condition caused her heart to mirror image itself which means her heart has two left sides. Heterotaxy syndrome also affects her other organs, such as her lungs, liver, bowel and spleen. Despite many challenges Riziah continues to flourish and channelled her inner superstar on set with her best friend Betty the cockapoo.
Katherine Davis, Chief Retail Officer at Matalan said; “We’re incredibly proud to continue our partnership with Alder Hey Children’s Charity for the 12th year. This campaign has become a cherished tradition for so many families, and we’re especially excited about the
new 2025 design. It brings even more families the comfort and joy these pyjamas offer – all while supporting an amazing cause.”
Fiona Ashcroft, CEO of Alder Hey Children’s Charity said; “We are hugely grateful to Matalan for 12 years of incredible support. This partnership has become something really special, with families across the UK pulling on their PJs each year to show their love for Alder Hey. Together we’ve raised millions to fund vital projects for children and young people, and next year we’ll proudly celebrate entering our ‘teens’ as partners. We couldn’t be more thankful to Matalan, their colleagues and customers for standing with us to make such a lasting difference.”
The collection is available in selected Matalan stores and online from Wednesday 24th September, but shoppers are encouraged to act fast – the collection has historically sold out very quickly!
Buy yours now