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Update With Photos – Alder Hey Patients Enjoy The Continental Road To Rio Roadshow With Robbie Fowler

road_to_rioAlder Hey joined in preparations for the 2014 World Cup in Brazil this Tuesday with staff, patients and families enjoying a World Cup roadshow.

As proud sponsors of the FIFA™ World Cup 2014, Continental Tyres is embarking on a road trip, taking a little piece of Brazil to football fans across England. Stopping off at Alder Hey, hospital patients and families met Fuleco, the Brazil 2014 mascot, sent the England team a message via a unique photo booth and tested their goal scoring prowess to win official FIFA™ World Cup merchandise.

Road to Rio Roadshow - Fuleco and logo image

The road show began in Liverpool on 11th March, and was launched by former Liverpool and England striker Robbie Fowler.

Robbie said: “It is great that Continental are doing this, it can really unite everyone to get behind our boys, sending them messages of support and letting everyone feel they can be part of the team – plus someone will actually make it to the final!”

Peter Robb, spokesperson for Continental commented: “With Brazil far away and tough for most fans to get to, we’re delighted to be able to bring World Cup fever to Alder Hey.”

Robbie, Road to Rio Ambassador for Continental Tyres, scored nearly 200 goals in his club and international career and played for England at the 2002 World Cup. He kicked-off the ‘Road to Rio’ roadshow at the Albert Dock in Liverpool before visiting Alder Hey Hospital where he was joined by Fuleco the FIFA™ World Cup mascot.

Clare White from Alder Hey Children’s Charity said: “We are really excited to host the Road to Rio Roadshow and we are delighted that Continental included us in the tour schedule. Football is obviously very popular among our patients and our staff with excitement growing ahead of the World Cup in Brazil. This is the perfect opportunity to send the England Team a special good luck message from everyone here at Alder Hey.”

Over seven weeks the Continental roadshow will visit hundreds of locations across England and give tens of thousands of fans the chance to get involved.

Details of the whole tour, including the route and updates on progress will be available at this dedicated website.

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