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Matalan team up with a host of celebrities to benefit Alder Hey Children’s Hospital with Alphabet Scarves

Pixie Lott meets staff at Alder Hey Children's HospitalAn impressive list of global celebrities, including Pixie Lott, Britney Spears, Wayne Rooney, Jessie J and Sarah Jessica Parker are supporting Matalan’s Christmas charity campaign by modelling their new Alphabet Scarves in aid of Alder Hey Children’s Hospital.

The famous personalities, as well as patrons, ambassadors and patients of Alder Hey, have shown their support for the campaign by wearing the scarves with their initial displayed as a collegiate style appliqué letter.

Jason Hargreaves, Managing Director at Matalan, said: “Family is at the heart of everything we do at Matalan so a partnership with Alder Hey Children’s Hospital was a perfect fit for us. “We’re extremely excited to be working on such a special project together this Christmas that will help us to raise much needed funds for the hospital whilst offering our customers a perfect gift for their loved ones.”

The Alphabet Scarves, which have also been modelled by the likes of Helen Mirren, Rod Stewart, Tinie Tempah and Bruce Forsyth, are on sale in Matalan stores across the UK and online at priced at £10 and £5 for children, with 100% of profits going straight to Alder Hey. Available in a variety of vibrant winter colours for women, men and children, the scarves feature a collegiate style appliqué letter perfect for gifting loved ones this Christmas.

To increase awareness of the campaign, Pixie Lott has recorded her version of the iconic 1986 number one, ‘Caravan of Love’. To be released as her Christmas single and featured on her new album ‘Platinum Pixie’, 20p of every single sale goes straight to Alder Hey Children’s Charity. The track will be featured on Matalan’s Christmas television advertisement and Pixie also stars wearing her Alphabet Scarf in the outdoor advertising campaign and point of sale.

Talking about the campaign Pixie Lott commented “I am really honoured to be involved with, and supporting, Alder Hey’s Alphabet Scarves campaign. It’s a fantastic initiative and will raise much needed funds for the children’s hospital. As part of the campaign, I am also delighted to be singing and releasing the beautiful Caravan of Love, with proceeds from each single sale going to Alder Hey Children’s Hospital.”.

The Matalan advertisement featuring Pixie can be seen during The X-Factor in the run up to Christmas and will premiere on Saturday 1st November. Lee Pinnington, Marketing Director at Matalan, said: “We made a decision this year to fully get behind the Alder Hey Children’s Charity and, as a result, we will not be taking the cost of promoting the Alphabet Scarves campaign out of the profits we donate, to make sure as much money as possible goes to the hospital.”

The money raised by Alphabet Scarves will go towards a new state-of-the-art children’s hospital, education and research centre ‘Alder Hey in the Park’. Planned to open in 2015, Europe’s only children’s ‘hospital in a park’ will bring together excellent care, technology and design to provide the best possible healing environment for children and their families. Coupled with first class teaching and research the hospital will be designed to attract the best talent in the world.

Louise Barrett, Head of Corporate and Major Giving for Alder Hey Children’s Charity “The Alphabet scarves campaign has been an incredible success and we are so grateful to Matalan and all their customers. Alder Hey is one of the biggest children’s hospital’s in Europe and this campaign will make a massive difference to children and young people from across the country.”

“The money raised from this campaign will help fund a dedicated research facility within our new hospital Alder Hey in the Park. Everyone at Alder Hey is delighted that Pixie Lott and Universal have also lent their invaluable support to the campaign by donating proceeds from Pixie’s new single ‘Caravan of Love’ to Alder Hey Children’s Charity. We wish Pixie every success and hope as many people as possible buy the new single and help make a difference to thousands of Alder Hey patients.”

Join Matalan, Pixie Lott and a host of celebrities and show your support for Alder Hey by buying your loved one an Alphabet Scarf or even modelling your own this Christmas!

<a href=”” target=”_blank”><img class=”aligncenter size-full wp-image-6845″ src=”” alt=”Find out more about Alphabet Scarves at Matalan” width=”550″ height=”75″ /></a>

Your comments

  • a fantastic campaign makes me so proud to work for Matalan

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