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Disney Store to bring Christmas joy to children in Liverpool through charity campaign

disney_largeDisney Store has launched its annual ‘Share in the Magic’ charity campaign, which invites families across the UK and Ireland to post their own Letter to Santa at their local Disney Store or online and do something very special for local Children’s charities at the same time.

In Liverpool, for every letter that is posted in-store or online and at the Liverpool ONE store, Disney Store will donate a soft toy to children through Alder Hey Children’s Charity.

Running through to Christmas, there are a number of ways in which members of the public can join in this fun and get involved in the campaign:

The Liverpool ONE store will be running a series of fun letter writing workshops where staff members will be on hand to help children write a letter that can then be posted in a special magical post box located within the store.

Children can also bring a letter they have written at home and post it in a special magical postbox in their local Disney Store.

For those families that want to take part but may not be able to visit their local store, they can visit the Disney Christmas website. Here, a letter can be created and posted virtually with each participant receiving a special video message from Mickey Mouse and friends!

This is the fifth year that Disney Store has run the ‘Share in the Magic’ campaign to support local children’s charities at Christmas time, and to date, has donated over 60,000 toys to charities throughout the UK and the rest of Europe. This year, Disney Store will donate a further 15,000 soft toys to the 40 children’s charities that have been nominated across the UK and Ireland, each of whom work in close collaboration with their local Disney Store.

The campaign officially launched with a star studded event at Disney Store on Oxford Street on Wednesday 6th November. Attendees included Denise Van Outen, BBC Radio DJ Jo Whiley and Michelle Heaton who joined in the fun by writing their own letter to Santa with their children.

Graham Burridge, Managing Director, Disney Store Europe, said: “Each of our stores has a special relationship with a variety of local children’s charities that they work with closely throughout the year. Our annual ‘Share in the Magic’ Christmas campaign is extra special as it’s encourages everyone to get involved and experience some of the Disney magic. We are always delighted at the response from the public to help support our charity campaign and hope that the public will bring their letter to Santa into our stores again this year and help us bring some magic and joy to thousands of children this Christmas”

Irene Axon, from Alder Hey Children’s Charity, said “We are delighted to be part of this wonderful campaign from Disney. We have a fantastic relationship with the staff working at the Disney Store in Liverpool ONE and the children and families of Alder Hey Children’s Hospital will really appreciate this special gift and gesture at Christmas.”

Staff from Alder Hey last week attended a special launch event at Disney Store in Liverpool One and their young guests were amongst the first to write their letters to Santa.

The ‘Share in the Magic’ campaign is one of a number of fun and free family activities that take place throughout the year in Disney Stores. These activities help provide special and memorable moments and experiences for families to share. Details of this activity and other events taking place in local Disney Stores can be found on the Disney website.

Disney has supported Alder Hey Children’s Hospital for a number of years, by donating plush soft toys to the hospital at Christmas time.

In 2012, Disney contributed more than $292 million in financial resources, product donation and in-kind support to bring positive, lasting change to children and families in need around the world. The Company in also provides financial and administrative support for Disney VoluntEARS, our employee volunteerism programme. Since 1983, Disney employees have given more than 7.7 million hours of VoluntEAR service in 42 countries.

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